Article
Value chain analysis in consumer focus improvement: A case study of the UK red meat industry
A key vision of tomorrow’s industry is creating supply chains which collaboratively strive on enhancing the value to the end-consumer. The purpose of this paper is to introduce the food value chain analysis (FVCA) methodology for improving consumer focus in the agri-food sector based on the lean paradigm, value stream mapping and value chain analysis (Porter, 1985).
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