Measuring brand equity for logistics services | PELINDO LIBRARY & KNOWLEDGE CENTER

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Article

Measuring brand equity for logistics services

Donna F. Davis - Nama Orang; Susan L. Golicic - Nama Orang; Adam Marquardt - Nama Orang;

The purpose of this paper is to present a test of scales that measure brand equity and its two dimensions – brand image and brand awareness – in the context of logistics services. The scales are tested with both logistics service providers and customers.

Ketersediaan

IPC Corporate University Library ATC LO MAR m C.1

ATC1601427

Tersedia

Informasi Detail

Judul Seri: The International Journal of Logistics Management
No. Panggil: ATC LO MAR m
Penerbit: USA : Emerald Insight., 2009
Deskripsi Fisik: 14 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 20 No. 2, 2009
Subjek: Distribution Management
Brand equity
Brand image
Brand awareness
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Adam Marquardt

Versi lain/terkait

Judul	Edisi	Bahasa
Service-dominant logic for managing the logistics-manufacturing interface: a case study	Vol. 26 No. 1, 2015 pp. 195-214	en
The handbook of logistics and distribution management		en
Co-creating logistics value: a service-dominant logic perspective	Vol. 21 No. 3, 2010 pp. 375-403	en

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