Article
The role of marketing in supply chain management
The concept of supply chain management (SCM) started in the logistics literature, and logistics has continued to have a significant impact on the concept. This study, however, proposes that the concepts of the marketing concept, a market orientation, relationship marketing, and SCM are not separate. Rather they are inextricably intertwined. The main purpose of this study is to highlight the role of marketing in the implementation of SCM by suggesting cause‐and‐effect relationships. Research propositions are presented and future empirical studies are called for to test the cause‐and‐effect relationships suggested in an integrative model.
Ketersediaan
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IPC Corporate University Library
ATC LO MEN t C.1
ATC1601439
Tersedia
Informasi Detail
- Judul Seri
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International Journal of Physical Distribution & Logistics Management
- No. Panggil
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ATC LO MEN t
- Penerbit
- USA : Emerald Insight., 2000
- Deskripsi Fisik
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28 p .
- Bahasa
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English
- ISBN/ISSN
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- Klasifikasi
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LO
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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online resource
- Edisi
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Vol. 30 Issue: 9
- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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John T. Mentzer
Versi lain/terkait
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|---|---|---|
| Marketing myopia revisited: lessons for logistics | Vol. 32 Issue: 1, pp.12-21 | en |
| The moderating effects of Internal orientation and market orientation on the relationships | vol 30 | en |
| The logistics and supply chain toolkit : over 90 tools for transport, warehousing and inventory management | en | |
| A conceptual framework for assessing strategic packaging decisions | Vol. 6 Iss 1 pp. 51 - 60 | en |
| A systems-based approach for city logistics decision making | Vol. 3 Issue: 2, pp.7-17 | en |
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah