Article

Application of the means-end value hierarchy model to understanding logistics service value

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In the behavioural science areas of psychology and consumer behaviour, the means‐end value hierarchy model has often been applied to understand individuals’ values structures ‐ in particular, the value of a company’s product/ service offering to its customers. Applying the means‐end value hierarchy model in a logistics context, logistics customer value can be thought of as a higher‐order evaluative standard for customers’ satisfaction and service quality evaluation processes. As such, it is important for a firm to know what its customers value when seeking to build a competitive advantage. Attempts to advance our understanding of logistics customer value through the application of the means‐end value hierarchy model to logistics. More specifically, investigates the customer value of logistics service in a business‐to‐business setting using the means‐end value hierarchy model. Uses focus group interview data for developing the customer value hierarchy.

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Ketersediaan

Informasi Detail

Judul Seri

International Journal of Physical Distribution & Logistics

No. Panggil

ATC LO MAT a

Penerbit

USA : Emerald Insight., 1997

Deskripsi Fisik

16 p .

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

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Tipe Media

-

Tipe Pembawa

online resource

Edisi

Vol. 27 No. 9/10, 1997

Subjek

Logistics
Consumer behaviour
Behavioural sciences
Business‐to‐business marketing
Value analysis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Ken Matsuno

Versi lain/terkait

Lampiran Berkas

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