Article
Applying loss aversion to investigate service quality in logistics- A moderating effect of service convenience
Using the concept of loss aversion, this paper aims to investigate the relationship between service quality and customer loyalty in the home delivery industry. The second purpose of this paper is to investigate the moderating effect of service convenience in the relationship between service quality and customer loyalty. Furthermore, this paper attempts to demonstrate the existence of a moderating effect either on the service quality loss (SQLOSS)‐customer loyalty link, or on the service quality gain (SQGAIN)‐customer loyalty link, or on both.
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Trends in computer applications in transportation and distribution management | Vol. 7 Issue: 3 | en |