Article

Remedies for information asymmetry in online transaction: An investigation into the impact of web page signals on auction outcome

---

This study seeks to investigate the signals on which consumers may rely to reduce the problems of information asymmetry on an online auction site. The research aims to develop and test based on information signaling theory. It classifies signals from auction web pages into three types: seller reputation, product condition, and argument quality. To understand how the signals affect consumers’ online buying decisions, the study intends to test the impacts of these signals on the auction outcome variables: number of bids, auction success, and willingness to pay.

---

Ketersediaan

Informasi Detail

Judul Seri

Internet Research

No. Panggil

ATC LO SHE r

Penerbit

Taiwan : Emerald Insight., 2011

Deskripsi Fisik

19 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

online resource

Edisi

Vol. 21 No. 2, 2011 pp. 154-170

Subjek

Electronic Commerce
United States of America
Information exchange
Auctions

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Biing-Shen Kuo

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar