Article
Research note: Exploring out-of-stock and on-shelf availability in non-grocery, high street retailing
On-shelf availability (OSA) is a key challenge for all retailers. Items that are out-of-stock (OOS) result in customer dissatisfaction; thus OSA/OOS are important customer service issues. Customer reactions to OOS range from product substitution to seeking products elsewhere. There remains much to do to research factors and causes of OOS affecting OSA from a supply chain perspective in a non-grocery retail context. This research note aims to report on an exploratory investigation of OSA/OOS of four non-grocery, high street retailers.
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