A conceptual model to stratify customers to improve customer profitability: diamond model

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A conceptual model to stratify customers to improve customer profitability: diamond model

Youn Sung Kim - Nama Orang; Dongwon Lee - Nama Orang;

Every company tries to know who the best and idealistic customers are and how to identify them by use of the special methods. To solve this problem the diamond model of customer stratification, which is the conceptual model, is introduced in this research. We modified the customer stratification model developed by Narayanan et al. (2007). By use of this model we can find out the most profitable customers and then we can plan to improve the profitability of the rest customer groups.

Ketersediaan

IPC Corporate University Library ATC LO LEE a C.1

ATC1601593

Tersedia

Informasi Detail

Judul Seri: Asian Journal on Quality
No. Panggil: ATC LO LEE a
Penerbit: China : Emerald Insight., 2008
Deskripsi Fisik: 8 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: Vol. 9, No. 1
Subjek: Customer Stratification
Customer Profitability
Diamond Model
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Dongwon Lee

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