How to solve product-harm crises in retailing?: Empirical insights from service recovery and negative publicity research

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Article

How to solve product-harm crises in retailing?: Empirical insights from service recovery and negative publicity research

Dirk Standop - Nama Orang; Guido Grunwald - Nama Orang;

The purpose of this paper is to present the current empirical research examining communication, compensation and logistics as elements of product crises management in retailing.

Ketersediaan

IPC Corporate University Library ATC LO GRU h C.1

ATC1601617

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Informasi Detail

Judul Seri: International Journal of Retail & Distribution Management
No. Panggil: ATC LO GRU h
Penerbit: Germany : Emerald Insight., 2009
Deskripsi Fisik: 20 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 37 No. 11, 2009 pp. 915-932
Subjek: Retailing
communication skills
Retail management
Compensation
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Guido Grunwald

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