Article

An empirical analysis of the components of retailer customer loyalty programs

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This paper sets out to determine the benefits offered to customers and activities taken by retailers, whether or not they have formal customer loyalty programs, whether there are differences in the benefits/activities of retailers with and without formal loyalty programs and finally, whether specific benefits/activities of retailers can predict whether or not they have formal loyalty programs.

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Ketersediaan

Informasi Detail

Judul Seri

International Journal of Retail & Distribution Management

No. Panggil

ATC LO TOP a

Penerbit

San Francisco, USA : Emerald Insight., 2008

Deskripsi Fisik

21 p .

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 36 No. 1, 2008 pp. 32-49

Subjek

Retailing
Customer orientation
Customer satisfaction
Customer loyalty

Info Detail Spesifik

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Pernyataan Tanggungjawab

Martin T. Topol

Versi lain/terkait

Lampiran Berkas

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