An examination of small motor carrier survival techniques

Article

An examination of small motor carrier survival techniques

M. Douglas Voss - Nama Orang; Joseph D. Cangelosi, Jr - Nama Orang; Michael Rubach - Nama Orang; S. Scott Nadler - Nama Orang;

The purpose of this paper is to compare small and large motor carriers to determine whether small motor carriers serve a smaller, more concentrated customer base, have owners that are more involved in the customer relationship management process, and earn higher returns usually associated with niche market players.

Ketersediaan

IPC Corporate University Library ATC LO NAD a C.1

ATC1601690

Tersedia

Informasi Detail

Judul Seri: The International Journal of Logistics Management
No. Panggil: ATC LO NAD a
Penerbit: USA : Emerald Insight., 2011
Deskripsi Fisik: 18 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 22 No. 1, 2011 pp. 87-103
Subjek: Transport Services Sector
Entrepreneurialism
Relationship marketing
United States of America
Small to medium-sized enterprises
Info Detail Spesifik: -
Pernyataan Tanggungjawab: S. Scott Nadler

Versi lain/terkait

Judul	Edisi	Bahasa
Relationship marketing practice in Lithuanian logistics organizations	Vol. 6 No. 1, 2011 pp. 71-88	en

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