Article
An examination of small motor carrier survival techniques
The purpose of this paper is to compare small and large motor carriers to determine whether small motor carriers serve a smaller, more concentrated customer base, have owners that are more involved in the customer relationship management process, and earn higher returns usually associated with niche market players.
Judul | Edisi | Bahasa |
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Relationship marketing practice in Lithuanian logistics organizations | Vol. 6 No. 1, 2011 pp. 71-88 | en |