Image of Business development with electronic commerce: refinement and repositioning
Penanda Bagikan

Article

Business development with electronic commerce: refinement and repositioning

Electronic commerce enables business development for marketing channel intermediaries and strengthens their existing operations and strategic management. This research shows that electronic commerce provides stepwise business development refinement and repositioning in the form of process change and increased customer service. Based on marketing and logistics literature, a business development model with three developmental phases is proposed in this paper. The findings are based on the electronic commerce development of three intermediaries providing industrial products and services in the northern European market. Refinement is achieved through a focus on activities for internal efficiency, and through changing processes for increased integration, shorter time and lower costs. Repositioning involves extended focus on service improvements, image and customer tailored services. It is found that electronic commerce has not radically reshaped and developed the role of marketing channel intermediaries. Instead, it has strengthened existing business. Future electronic commerce efforts need to be viewed in a business wide development context, including structural change and reaching new segments or markets, to utilise fully the development potential of electronic commerce.

Ketersediaan
#
IPC Corporate University Library ATC LO JOH b C.1
ATC1601711
Tersedia
Informasi Detail
Judul Seri
Business Process Management Journal
No. Panggil
ATC LO JOH b
Penerbit
Sweden : Emerald Insight.,
Deskripsi Fisik
21 p .
Bahasa
English
ISBN/ISSN
-
Klasifikasi
LO
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
online resource
Edisi
Vol. 10 No. 1, 2004 pp. 44-62
Subjek
Marketing
Business Development
Logistics
Electronic Commerce
Scandinavia
Channel flow
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait
JudulEdisiBahasa
Business development with electronic commerce: refinement and repositioningVol. 10 No. 1, 2004 pp. 44-62en
An Exploratory Study Of Marketing, Logistics, and Ethics in Packaging InnovationVol. 13 Iss 3 ppen
Relationship marketing practice in Lithuanian logistics organizationsVol. 6 No. 1, 2011 pp. 71-88en
Beyond performance management : Why, When, and How to Use 40 Tools and Best Practices for Superior Business Performanceen
The handbook of logistics and distribution managementen
An exploratory study of outsourcing 3PL services: an Australian perspectiveVol. 18 No. 3, 2011 pp. 342-358en
The Relationship Of Logistics To Supply Chain Management: Developing A Common Industry DefinitionVol. 101 Iss 8 ppen
The role of purchasing/transportation in cycle time reductionVol. 17 No. 6, 1997en
Business failure: incidence of stakeholders’ behaviorVol. 27 No. 1, 2014 pp. 75-91en
Emerging internet-enabled auction mechanisms in supply chainVolume 10 · Number 3 · 2005 · 162–168en
Comparative analysis of the carbon footprints of conventional and online retailing: A “last mile” perspectiveVol. 40 No. 1/2, 2010 pp. 103-123en
Computers in retailingVol. 29 No. 7/8, 1999, pp. 465-476.en
Supply chain performance measurement for third party logisticsVol. 21 No. 6, 2014en
Effects of Iranian online behavior on the acceptance of internet bankingVOL. 7 NO. 2 2013, pp. 123-139en
Fast innovation : achieving superior differentiation, speed to market, and increased profitabilityen
Engineering supply chains to match customer requirementsVol. 13 Issue: 6, pp.337-346en
The Journal Of Humanitarian Logistics and Supply Chain Management: First ReflectionsVol. 1 Iss 2 pp.en
The impact of a global logistics integration system on localization service and business competitive advantageVol. 21 No. 5, 2009en
A game theory approach for solving the transshipment problem : a supply chain management strategy teaching toolVol. 11 Iss 4 pp. 288 - 293en
The break-even distance of road and inland waterway freight transportation systemsvol. 17en
An exploratory study of ICT adoption in the Italian freight transportation industryVol. 39 No. 9, 2009en
Indonesia freight transport & shipping report Q4 2016 : includes 5-year forecast to 2020en
Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar