Article

Can Facebook be an effective mechanism for generating growth and value in small businesses?

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Online social networks (OSNs) offer organisations direct access to a plethora of information about their networks of connections and provide the means by which to create two-way, business-to-consumer (B2C), information channels. Instead of traditional impersonal and one-direction advertising, organisations can establish a personal and two-way communication medium, by accepting members and having friends on these platforms. This paper aims to discuss the phenomenon of OSNs, and in particular Facebook, and examine whether they can be employed by small businesses as a resource for growth and adding value.

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Ketersediaan

Informasi Detail

Judul Seri

Journal of Systems and Information Technology

No. Panggil

ATC LO HOP c

Penerbit

Australia : Emerald Insight., 2012

Deskripsi Fisik

13 p.

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 14 No. 2, 2012 pp. 131-141

Subjek

Social Media
Small to medium-sized enterprises
New Zealand
Online social network
Social networking site
Small business

Info Detail Spesifik

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Pernyataan Tanggungjawab

John L. Hopkins

Versi lain/terkait

Lampiran Berkas

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