Article
Case pack quantity's effect on retail market share: An examination of the backroom logistics effect and the store-level fill rate effect
The purpose of this study is to investigate the impact of a key logistics and distribution variable, case pack quantity, on a consumer packaged goods (CPG) manufacturing firm’s performance. The paper builds theory with respect to case pack quantity’s dichotomous impact on the retail shelf replenishment process and subsequent impact on market share depending on product rate-of-sale (ROS).
Judul | Edisi | Bahasa |
---|---|---|
Consumer-driven retail operations: The moderating effects of consumer demand and case pack quantity | Vol. 41 No. 5, 2011 pp. 420-434 | en |
The effectiveness of power-dependence management in retailing | Vol. 44 No. 1, 2016 | en |
Organization of packaging resources at a product-developing company | Vol. 35 Issue: 2 | en |
Procurement of a supply information system: Lessons learned from the purchase of an inventory management system for C-parts | Vol. 28 No. 3, 2015 | en |