Comparative views of logistics and marketing practitioners regarding interfunctional co-ordination

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Article

Comparative views of logistics and marketing practitioners regarding interfunctional co-ordination

Richard F. Poist - Nama Orang; Paul R. Murphy - Nama Orang;

Managing the interface activities by one function alone can lead to suboptimum performance for the firm by subordinating broader company goals to the goals of the individual function – a potential danger resulting from the departmentalized form of organizational structure so common today. To manage interface activities effectively, some mechanism or incentive for cooperation among the functions needs to be established

Ketersediaan

IPC Corporate University Library ATC LO MUR c C.1

ATC1601770

Tersedia

Informasi Detail

Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO MUR c
Penerbit: USA : Emerald Insight., 1996
Deskripsi Fisik: 16 p .
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 26 No. 8, 1996, pp. 15-28.
Subjek: Marketing
Logistics
Comparative
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Paul R. Murphy

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