Customer value assessment of pharmaceutical marketing in Taiwan

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Customer value assessment of pharmaceutical marketing in Taiwan

Yi-Fei Chuang - Nama Orang; Shui-Hui Chia - Nama Orang; Jehn Yih Wong - Nama Orang;

The purpose of this study is to provide a data mining approach for classifying Taiwanese healthcare institutions based on customer value assessment. Each institution type has developed its own marketing strategy along with relationship management strategies.

Ketersediaan

IPC Corporate University Library ATC LO YIH c C.1

ATC1601827

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Informasi Detail

Judul Seri: Industrial Management & Data Systems
No. Panggil: ATC LO YIH c
Penerbit: Taiwan : Emerald Insight., 2013
Deskripsi Fisik: 20 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 113 No. 9, 2013 pp. 1315-1333
Subjek: Customer value
Data mining
Decision tree
Pharmaceutical marketing
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Jehn Yih Wong

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