Article

Desperately seeking shelf availability: an examination of the extent, the causes, and the efforts to address retail out-of-stocks

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With all the hype around efficient consumer response (ECR) and the brave new world of technologies, one would believe that retail out‐of‐stocks have gone down over the last ten years. That is wrong. Retailers have been struggling with considerable out‐of‐stocks for decades – with little evidence of improvement. A similar wrong belief is that shoppers are also still unwilling to accept low service levels. In fact, increasingly, consumers switch brands when they do not find the brand they wanted. But retailers must be wary, because the results of our research show that increasingly shoppers switch stores quickly and may never come back. So, who is to blame? The supply chain. And where to tackle it? On the shop floor. Over the past two years, we have conducted a major, worldwide study of the extent, causes, and consumer responses to out‐of‐stocks in the fast‐moving consumer goods industry. In this article, we report these findings and provide insight to solving this chronic industry problem.

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Ketersediaan

Informasi Detail

Judul Seri

International Journal of Retail & Distribution Management

No. Panggil

ATC LO GRU d

Penerbit

USA : Emerald Insight., 2003

Deskripsi Fisik

17 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 31 Issue: 12, pp.605-617

Subjek

Retailing
Shelf space
Supply‐chain management
Stock control
Fast‐moving consumer goods

Info Detail Spesifik

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Pernyataan Tanggungjawab

Thomas Gruen

Versi lain/terkait

Lampiran Berkas

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