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Digital asset management in marketing communication logistics

Digital asset management as a technology for handling electronic material is used in different contexts for various technical purposes. Explores the effects of this technology on the marketing supply chain, being a new application area of digital asset management solutions. A conceptual framework is provided to describe marketing processes in the world of information technology and marketing communication logistics. Based on a literature review, possible benefits of digital asset management in this setting are presented. Anticipated benefits are evaluated in an indicative case study. The description of marketing supply chains leads to new insights for supply chain management.

Ketersediaan
#
IPC Corporate University Library ATC LO KOV d C.1
ATC1601863
Tersedia
Informasi Detail
Judul Seri
The Journal of Enterprise Information Management
No. Panggil
ATC LO KOV d
Penerbit
Finlandia : Emerald Insight.,
Deskripsi Fisik
12 p.
Bahasa
English
ISBN/ISSN
-
Klasifikasi
LO
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
online resource
Edisi
Volume 17 · Number 3 · 2004 · 208-218
Subjek
Supply Chain Management
Information management
Digital communication systems
Marketing process
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait
Lampiran Berkas
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