Article

Do microblog postings influence consumer perceptions of retailers' e-servicescapes?

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Consumers are increasingly connected to each other through electronic devices. Consequently, the potential for online retailer (hereafter, e-tailer) initiated communications delivered through electronic media to inspire viral-like e-WOM processes among consumers is also expanding. Microblog postings and e-mails may impact consumers’ perceptions of retail web sites (e-servicescape). These perceptions may trigger other outcomes (i.e. greater trust, patronage, or e-WOM) that redound to e-tailers’ interests. The first purpose of this paper is to expand online e-tailers (e-tailers’) understanding of how and whether microblog postings affect consumers’ e-servicescape perceptions. The second purpose is to investigate how and whether e-servicescape perceptions influence consumers’ trust in e-tailers’ web sites, patronage of e-tailers, and propensity to engage in e-WOM about e-tailers’ messages.

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Ketersediaan

Informasi Detail

Judul Seri

Management Research Review

No. Panggil

ATC LO TAY d

Penerbit

USA : Emerald Insight., 2012

Deskripsi Fisik

22 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

-

Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 35 No. 9, 2012 pp. 818-836

Subjek

Trust
Consumer behaviour
Web sites
e-servicescape
Retail patronage

Info Detail Spesifik

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Pernyataan Tanggungjawab

David G. Taylor

Versi lain/terkait

Lampiran Berkas

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