Article
Does implementation of a JIT-with-customers strategy change an organization's structure?
Manufacturers have begun to develop and implement strategies that focus on strengthening the operations/marketing interface with customers. Claycomb et al. originally identified and described one such strategy, just-in-time (JIT)-with-customers, and assessed its impact on organizational structure. Generally, this study seeks to replicate their original work with two primary differences: marketing, rather than logistics executives, are surveyed and structural equation modeling, rather than regression analysis, is used to analyze the data.
Judul | Edisi | Bahasa |
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Modelling choice in logistics: a managerial guide and application | Vol. 42 No. 2, 2012 | en |