Article

Embracing sustainability: Information technology and the strategic leveraging of operations in third-party logistics

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Resource-based view proposes that possessing valuable, rare information technology (IT) resources that competitors cannot easily reproduce or replicate provides a competitive advantage, but mere ownership of such resources is no guarantee of competitiveness. There is a need also for a strategy paradigm that embraces the wider concerns of social and environmental sustainability as pressing issues of the twenty-first century. “Operations-as-marketing” is a proven value-chain based paradigm that calls for transforming operations from merely focusing on internal efficiency into a potent strategic marketing weapon, precisely targeted toward fulfilling customers’ needs. Many leading companies have discovered latent economic benefits from adopting the tenets of corporate sustainability. By first establishing that corporate sustainability translates commercially into customer-centric, lean productivity, the paper examines the potential mediating role of an “operations-as-marketing” strategy in framing IT investment decisions.

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Ketersediaan

Informasi Detail

Judul Seri

International Journal of Operations & Production Management

No. Panggil

ATC LO JEF e

Penerbit

Tobago : Emerald Insight., 2010

Deskripsi Fisik

31 p.

Bahasa

English

ISBN/ISSN

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Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 30 No. 3, 2010 pp. 260-287

Subjek

Lean production
Technology led strategy
Communication technologies

Info Detail Spesifik

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Pernyataan Tanggungjawab

Patrick I. Jeffers

Versi lain/terkait

Lampiran Berkas

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