Article

Examining retail on shelf availability: promotional impact and a call for research

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The purpose of this paper is to present an investigation into the causes of promotional on-shelf-availability (on-shelf-availability) shortfalls in retailing.

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Ketersediaan

Informasi Detail

Judul Seri

International Journal of Physical Distribution & Logistics Management

No. Panggil

ATC LO YAT e

Penerbit

United Kingdom : Emerald Insight., 2012

Deskripsi Fisik

33 p.

Bahasa

English

ISBN/ISSN

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Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 42 No. 3, 2012 pp. 213-243

Subjek

Forecasting
Collaboration
Promotions
Promotional methods
Availability

Info Detail Spesifik

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Pernyataan Tanggungjawab

Nicola Yates

Versi lain/terkait

Lampiran Berkas

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