Getting logistics into the boardroom | PELINDO LIBRARY & KNOWLEDGE CENTER

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Getting logistics into the boardroom

Abby Day - Nama Orang;

Ponders the factors which make senior management support of logistical initiatives so important and explores means of ensuring that such initiatives are included in the boardroom agenda. Presents an understanding of logistical activity which emphasizes its all‐embracing organizational influence, and its function as the deliverer of the marketers’ “promises”. Offers a further reason for boardroom attentiveness to logistical strategy ‐ the issue of profitability. recommends a number of practical strategies for individuals to rehearse in day‐to‐day dealings with senior management in their endeavours to retain board‐level support for logistical processes.

Ketersediaan

IPC Corporate University Library ATC LO DAY g C.1

ATC1602064

Tersedia

Informasi Detail

Judul Seri: Logistics Information Management
No. Panggil: ATC LO DAY g
Penerbit: United Kingdom : Emerald Insight., 1996
Deskripsi Fisik: 5 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 9 Issue: 6, pp.11-14
Subjek: Strategic Planning
Marketing planning
Senior management
Profitability
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Abby Day

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