Globally standardised versus locally adapted packaging: a case study at sony ericsson Mobile communications AB

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Article

Globally standardised versus locally adapted packaging: a case study at sony ericsson Mobile communications AB

Fredrik Nilsson - Nama Orang; Magnus Fagerlund - Nama Orang; Jonas Korner - Nama Orang;

The purpose of this paper is to provide insights into, and guidance on, how to balance packaging standardisation and adaptation strategies in different markets in the fast moving consumer electronic goods (FMCEG) industry.

Ketersediaan

IPC Corporate University Library ATC LO KOR g C.1

ATC1602074

Tersedia

Informasi Detail

Judul Seri: International Journal of Retail & Distribution Management
No. Panggil: ATC LO KOR g
Penerbit: Sweden : Emerald Insight., 2013
Deskripsi Fisik: 21 p .
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 41 No. 5, 2013 pp. 396-414
Subjek: Marketing
Packaging
Fast moving consumer goods
Packaging logistics
Packaging portfolio
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Jonas Korner

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