Article

Implementation hurdles of ECR partnerships – the German food sector as an ECR case study

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In consumer goods distribution, cooperative strategies are increasingly being used with respect to logistics and marketing within the context of efficient consumer response (ECR) between manufacturers and retailing organisations. In practice, with the aid of an explorative factor analysis four barriers to implementation arise, which impact mainly on small and medium‐sized companies, so that an industry‐wide implementation of such cooperative strategies is not possible. A detailed empirical study, which spans the entire value chain of the German food distribution, reveals implementation problems and reasons for abandoning attempts at ECR partnerships. These factors exert a different impact on small and medium‐sized companies as compared to the major food companies.

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Ketersediaan

Informasi Detail

Judul Seri

International Journal of Retail & Distribution Management

No. Panggil

ATC LO BOR i

Penerbit

Germany : Emerald Insight., 2002

Deskripsi Fisik

9 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 30 Issue: 7, pp.354-360

Subjek

Food industry
Small to medium‐sized enterprises
Channel management
Consumer marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Stefan Borchert

Versi lain/terkait

Lampiran Berkas

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