Integration of supply and marketing for a blood service | PELINDO LIBRARY & KNOWLEDGE CENTER

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Integration of supply and marketing for a blood service

David B. Grant - Nama Orang;

The blood service sector faces issues with obtaining and retaining loyal donors at one end of its supply chain, a marketing issue, and being efficient and effective in blood and related product delivery to customers at the other end of its supply chain, a supply chain management issue. The purpose of this paper is to present an investigation of these issues and propose the adoption of techniques and technologies from the food processing and retailing sector to address them.

Ketersediaan

IPC Corporate University Library ATC LO GRA i C.1

ATC1602142

Tersedia

Informasi Detail

Judul Seri: Management Research Review
No. Panggil: ATC LO GRA i
Penerbit: United Kingdom : Emerald Insight., 2010
Deskripsi Fisik: 13 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 33 No. 2, 2010 pp. 123-133
Subjek: Supply Chain Management
Marketing
Blood transfusions
Scotland
Info Detail Spesifik: -
Pernyataan Tanggungjawab: David B. Grant

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Judul	Edisi	Bahasa
Smart Logistics and Global Supply Chain Management		en

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