Article
Internet transactions and physical logistics: conflict or complementarity?
Every business can be described in terms of flows ± both
of materials and of information. Materials flow into the
company, between activities within it, and in the form of
finished goods and services from the company to its
customers. Simultaneously, there are flows of information
in the reverse direction that provide valuable data for the
system: feedback from the marketplace in the form of
customers' orders, customer reaction, and information on
needs and wants; flows of information within the
company that provide data in the form of inventory
schedules, production schedules, etc., and orders from the
company to outside suppliers. In one sense the whole
company and the market in which it operates can be
regarded as a series of linkages and relationships, and the company's operating efficiency can be seen to depend on how well these connections work. If the system can be made to flow smoothly, at minimum cost, then the chances are that the overall company performance, measured by any criteria, will be high. In practice, however, it is very common to find bottlenecks and poor integration between different parts of this system, with consequent unsatisfactory performance.
Judul | Edisi | Bahasa |
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Business development with electronic commerce: refinement and repositioning | Vol. 10 No. 1, 2004 pp. 44-62 | en |
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