Life after death: reverse logistics and the product life cycle

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Article

Life after death: reverse logistics and the product life cycle

Ronald S. Tibben‐Lembke - Nama Orang;

Managing the reverse flow of product is an important ability for any company, as the recent experiences of many online retailers illustrate. Reverse logistics is a growing and important area of strategic advantage for many companies. For a long time, the product life cycle has been a valuable source of insight about the changing needs of marketing and logistics over the life of a product. In this paper, we study the way that reverse logistics is impacted by changes in sales over the product’s life cycle.

Ketersediaan

IPC Corporate University Library ATC LO TIB l C.1

ATC1602210

Tersedia

Informasi Detail

Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO TIB l
Penerbit: USA : Emerald Insight., 2002
Deskripsi Fisik: 28 p .
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 32 Issue: 3, pp.223-244
Subjek: Reverse Logistics
Retail trade
Product life cycle
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Ronald S. Tibben‐Lembke

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