Article

Long-term channel member relationships

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The ability to nurture marketing channel relations is essential to long‐term corporate survival. This study empirically investigates how and why relationships between manufacturers and dealers in the office systems/furniture industry develop and how and why these relationships are maintained. The results demonstrate the benefits of considering the actions and reactions of channel partners when developing tactical and strategic marketing plans. These findings emphasise the importance of mutual dependency, behaviour and financial performance in creating effective working environments.

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Ketersediaan

Informasi Detail

Judul Seri

International Journal of Physical Distribution & Logistics Management

No. Panggil

ATC LO ROB l

Penerbit

USA : Emerald Insight., 1998

Deskripsi Fisik

25 p.

Bahasa

English

ISBN/ISSN

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Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 19 Issue: 12, pp.15-28

Subjek

manufacturing
Marketing channels
Office furniture

Info Detail Spesifik

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Pernyataan Tanggungjawab

Robert A. Robicheaux

Versi lain/terkait

Lampiran Berkas

Komentar

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