Market centricity and producibility: An opportunity for marketing and operations management to enhance customer satisfaction

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Article

Market centricity and producibility: An opportunity for marketing and operations management to enhance customer satisfaction

David Walters - Nama Orang;

Operations management and marketing have played important roles in contributing towards an ongoing corporate objective of delivering enhanced customer satisfaction. Focusing on the concept of producibility, this paper aims to explore the potential for developing an inter-disciplinary approach to market centric value delivery.

Ketersediaan

IPC Corporate University Library ATC LO WAL m C.1

ATC1602224

Tersedia

Informasi Detail

Judul Seri: Journal of Manufacturing Technology Management
No. Panggil: ATC LO WAL m
Penerbit: Australia : Emerald Insight., 2014
Deskripsi Fisik: 12 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 25 No. 2, 2014 pp. 299-308
Subjek: Marketing
Operations management
Customer centricity
Info Detail Spesifik: -
Pernyataan Tanggungjawab: David Walters

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