Article

Marketing/logistics integration and firm performance

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Functional areas within a firm must effectively interact and work together to plan, coordinate, and implement strategic initiatives. Interfunctional integration is believed to be directly related to a firm's competitiveness and profitability. The current research was undertaken to gain a greater understanding of the association between interdepartmental integration and performance. Results of a recent survey examining the marketing/logistics interface are reported. Analysis provided support for positive associations between the frequency of collaborative integration between marketing and logistics departments and logistics managers' perceptions of the effectiveness of the relationship between departments, as well as, departmental performance relative to competitors.

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Ketersediaan

Informasi Detail

Judul Seri

The International Journal of Logistics Management

No. Panggil

ATC LO STA m

Penerbit

USA : Emerald Insight., 1999

Deskripsi Fisik

18 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

online resource

Edisi

Vol. 10 Issue: 1, pp.11-24

Subjek

Marketing
Logistics
Competitiveness
Performance
Integration

Info Detail Spesifik

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Pernyataan Tanggungjawab

Theodore P. Stank

Versi lain/terkait

Lampiran Berkas

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