Article

Marketing services to satisfy internal customers

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Industrial marketing is generally viewed from the vantage point of firms marketing to other firms. Yet organizations devote extensive resources to situations where managers market their capabilities to other units within the same firm. Presents a case study of industrial health and safety to emphasize internal marketing concepts that managers and staff professionals should use to strengthen their internal contribution to company objectives. The case has implications for managers who deal with internal marketing problems of many in‐house services such as information systems, market research, data processing, education and training and other functions. Staff unit managers in a range of disciplines who want to serve internal publics better can effectively market their services internally by understanding and responding to internal decision processes and expectations. Moreover, internal customers will receive higher quality services if these staff functions focus their capabilities on meeting or exceeding management expectations.

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Ketersediaan

Informasi Detail

Judul Seri

Logistics Information Management

No. Panggil

ATC LO HAR m

Penerbit

USA : Emerald Insight., 1995

Deskripsi Fisik

8 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 8 Issue: 4, pp.22-27

Subjek

Decision Making
Internal markets
Occupational health/safety

Info Detail Spesifik

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Pernyataan Tanggungjawab

Gilbert D. Harrell

Versi lain/terkait

Lampiran Berkas

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