Measuring the importance of attributes in logistics research

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Article

Measuring the importance of attributes in logistics research

Zachary Williams - Nama Orang; Michael S. Garver - Nama Orang; Stephen A. LeMay - Nama Orang;

Traditional methods of capturing and determining logistics attribute importance have serious research limitations. The purpose of this paper is to introduce maximum difference (MD) scaling as a new research methodology that will improve validity in measuring logistics attribute importance, overcoming many of the limitations associated with traditional methods. In addition, this new research method will allow logistics researchers to identify meaningful need-based segments, an important goal of logistics research.

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IPC Corporate University Library ATC LO GAR m C.1

ATC1602241

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Informasi Detail

Judul Seri: The International Journal of Logistics Management
No. Panggil: ATC LO GAR m
Penerbit: USA : Emerald Insight., 2011
Deskripsi Fisik: 25 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 21 No. 1, 2010 pp. 22-44
Subjek: Distribution Management
Commercial road vehicles
Drivers
Career satisfaction
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Michael S. Garver

Versi lain/terkait

Judul	Edisi	Bahasa
The Handbook of Logistics and Distribution Management: Understanding the Supply Chain	5th ed.	en

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