Article
Paying for convenience: Attractiveness and revenue potential of time-based delivery services
The purpose of this paper is to investigate the potential of a new convenience-enhancing service at the interface between retailers and consumers: time-based delivery of parcels. The service allows consumers to choose a preferred time slot for a parcel to be delivered. This convenience-enhancing logistics service may be attractive for consumers, retailers, and logistics service providers. The authors provide insights on consumers’ willingness to pay (WTP) for this service and important drivers of its attractiveness.
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