Promoting the value of logistics to future business leaders: An exploratory study using a principles of marketing experience

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Promoting the value of logistics to future business leaders: An exploratory study using a principles of marketing experience

A. Michael Knemeyer - Nama Orang; Paul R. Murphy - Nama Orang;

Despite the increased importance and corporate visibility of logistics – and its concomitant opportunities – the demand for college educated entry-level logisticians continues to greatly exceed their supply. The current study, which responds to this persistent shortfall of talented students, was designed to investigate three primary issues: student familiarity with logistics vis-a`-vis other business disciplines; student perceptions of logistics in terms of academic and career issues; and the potential impact of promoting the value of logistics in a “principles of marketing” course. The findings suggest that students are relatively unfamiliar with logistics as a career choice and have a distinct level of neutrality towards many of the key “selling” points of the discipline. However, the findings also suggest that a focus on promoting the value of logistics in a “principles of marketing” course can have a significant impact on these perceptions. The study concludes with a discussion of the implications of these findings for various logistics constituencies along with suggestions for future research.

Ketersediaan

IPC Corporate University Library ATC LO KNE p C.1

ATC1602342

Tersedia

Informasi Detail

Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO KNE p
Penerbit: USA : Emerald Insight., 2004
Deskripsi Fisik: 20 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 34 No. 10, 2004 pp. 775-792
Subjek: business schools
Distribution Management
Students
Colleges
Info Detail Spesifik: -
Pernyataan Tanggungjawab: A. Michael Knemeyer

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