Article

Retail operational strategies in complex supply chains

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The correct choice, implementation and evolution of an operations strategy can provide considerable competitive advantage. However, how many organizations in the Fast Moving Consumer Goods (FMCG) industries really understand the components of such strategies and their power when properly deployed? Supply chain management, lean thinking, agile operations, quick response, virtual organization, time‐based competition to name but a few, currently receive extensive coverage in management literature. But, what core competencies, management activities, resources and technologies comprise an effective operational strategy in a retail logistics context? From empirical research, we demonstrate that the various elements forming an operational strategy are often part of a distinct implementation pattern that can be customized at the level of individual product and/or customer behavior and replicates the complexity of the setting. The research aims to help management better understand demand and tailor a number of operational strategies to the behavior of that demand.

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Ketersediaan

Informasi Detail

Judul Seri

The International Journal of Logistics Management

No. Panggil

ATC LO LOW r

Penerbit

United Kingdom : Emerald Insight., 2001

Deskripsi Fisik

17 p.

Bahasa

English

ISBN/ISSN

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Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 12 Issue: 1, pp.97-111

Subjek

Supply chains
Retailing
Operational Strategies

Info Detail Spesifik

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Pernyataan Tanggungjawab

Robert H. Lowson

Versi lain/terkait

Lampiran Berkas

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