Article
Short-run vs long-run trade-offs in outsourcing relationships: Impacts on loyalty and switching propensity
The purpose of this paper is to report on a study of a shipper’s dilemma as a customer. Shippers desire both lower costs and good service levels, and this dilemma may lead in the long run to a trade-off consideration between staying loyal to existing service providers and seeking cost reductions from competing providers.
Judul | Edisi | Bahasa |
---|---|---|
Logistics outsourcing interfaces: the role of customer partnering behavior | Vol. 42 No. 6, 2012 | en |