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Stakeholder perceptions of green marketing: the effect of demand and supply integration

The purpose of this paper is to extend the stream of thought regarding the concept of demand and supply integration (DSI) within the domain of environmental responsibility and green marketing.

Ketersediaan
#
IPC Corporate University Library ATC LO SAT s C.1
ATC1602455
Tersedia
Informasi Detail
Judul Seri
International Journal of Physical Distribution & Logistics Management
No. Panggil
ATC LO SAT s
Penerbit
USA : Emerald Insight.,
Deskripsi Fisik
15 p.
Bahasa
English
ISBN/ISSN
-
Klasifikasi
LO
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
online resource
Edisi
Vol. 41 Issue: 7, pp.684-696
Subjek
Customer value
firm performance
Stakeholders
Demand and supply integration
Green initiatives
Green marketing
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait
JudulEdisiBahasa
Business failure: incidence of stakeholders’ behaviorVol. 27 No. 1, 2014 pp. 75-91en
Firm-wide integration and firm performanceVol. 18 No. 1, 2007 pp. 5-21en
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