The value of different customer satisfaction and loyalty metrics in predicting customer

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Article

The value of different customer satisfaction and loyalty metrics in predicting customer

Timothy L. Keiningham - Nama Orang; Bruce Cooil - Nama Orang; Lerzan Aksoy - Nama Orang; Tor W. Andreassen - Nama Orang; Jay Weiner - Nama Orang;

The purpose of this research is to examine different customer satisfaction and loyalty metrics and test their relationship to customer retention, recommendation and share of wallet using micro (customer) level data.

Ketersediaan

IPC Corporate University Library ATC LO WEI t C.1

ATC1602570

Tersedia

Informasi Detail

Judul Seri: Managing Service Quality
No. Panggil: ATC LO WEI t
Penerbit: USA : Emerald Insight., 2007
Deskripsi Fisik: 29 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 17 No. 4, 2007 pp. 361-384
Subjek: Customer retention
Customer satisfaction
Customer loyalty
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Jay Weiner

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