The way to profitable Internet grocery retailing – six lessons learned

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The way to profitable Internet grocery retailing – six lessons learned

Jan Holmström - Nama Orang; Kari Tanskanen - Nama Orang; Hannu Yrjola - Nama Orang;

The launch of a wave of Internet grocery retailers over the last five years was a serious attempt to challenge the dominant supermarket business model. However, after a string of business failures, it is evident that the task of selling groceries on the Internet and delivering to the home of the consumer is more difficult than was anticipated. Six important lessons can be drawn, based on direct consumer experiences, from a pilot in the Helsinki area of Finland and the in‐depth modelling and study of different logistics solution models from around the world. This paper discusses these lessons in detail.

Ketersediaan

IPC Corporate University Library ATC LO TAN t C.1

ATC1602572

Tersedia

Informasi Detail

Judul Seri: International Journal of Retail & Distribution Management
No. Panggil: ATC LO TAN t
Penerbit: Finlandia : Emerald Insight., 2002
Deskripsi Fisik: 13 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 30 Issue: 4, pp.169-178
Subjek: Logistics
Supply Chain
Internet
Grocery
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Kari Tanskanen

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