Efficient consumer response: managing the supply chain for “ultimate” consumer satisfaction

Pencarian berdasarkan :

SEMUA Pengarang Subjek ISBN/ISSN Pencarian Spesifik

Pencarian terakhir:

Image of Efficient consumer response: managing the supply chain for “ultimate” consumer satisfaction

Article

Efficient consumer response: managing the supply chain for “ultimate” consumer satisfaction

A.M. Pearce - Nama Orang;

Presents a case study of the marketing strategy of Birds Eye Wall’s and its focus on functional and service-related aspects of its trading relationships. Stresses the importance of the efficient consumer response process towards
achieving both customer satisfaction and business efficiency and success. Details the use of extensive research and data analysis to forecast, measure, model and review category performance, and the introduction of crosscountry working groups – bringing together experts across the supply interface – in order to achieve the goal of continual improvement and innovation.

Ketersediaan

IPC Corporate University Library ATC MGPEA e C.1

ATC1802790

Tersedia

Informasi Detail

Judul Seri: Supply Chain Management: An International Journal
No. Panggil: ATC MGPEA e C.1
Penerbit: : Emerald Insight., 1996
Deskripsi Fisik: 6 p .
Bahasa: English
ISBN/ISSN: 1359-8546
Klasifikasi: MG
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Volume 1 · Number 2 · 1996 · pp. 11-14
Subjek: ultimate
Efficient consumer response
managing the supply chain for “ultimate” consumer
Info Detail Spesifik: -
Pernyataan Tanggungjawab: A.M. Pearce

Versi lain/terkait

Judul	Edisi	Bahasa
Consumer responses to shelf out-of-stocks of perishable products	Vol. 37 No. 9, 2007 pp. 704-718	en
The dynamics of consumer response A quest for the attractors of supply chain demand	Vol. 19 Issue: 10, pp.993-1010	en

Lampiran Berkas

Harap masuk untuk melihat lampiran

Komentar

Anda harus masuk sebelum memberikan komentar