Article

Financial-based Brand Value of Incheon International Airport

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Since brand is recognized as one of the most significant intangible assets to firms, branding strategy has become a top management priority. To stay competitive in the global economy, airports are required to identify their own
brand value accurately for better management. While there are a multitude of studies using marketing approach, few studies have attempted to quantify the airport’s brand value with a financial technique. Therefore, this paper
aims to investigate the brand value in the airport context focusing on Incheon International airport (ICN) by comparing it with one of other international airports (i.e., NRT, PVG, HKG, SIN, AMS and CDG) using sales of each airport. The result shows that ICN has the fourth highest brand value among them, which demonstrates the need to improve its competitive advantage through effective branding strategy. Based on the findings, managerial implications are suggested.

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Ketersediaan

Informasi Detail

Judul Seri

The Assian Journal of Shipping and LOgistics

No. Panggil

ATC MG CHU f C.1

Penerbit

Korea : Elsevier., 2013

Deskripsi Fisik

20 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

MG

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Volume 29 Number 2 August 2013 pp. 267-286

Subjek

Incheon International Airport
Brand Value
Airport Brand,
Brand Measurement
Brand Estimation

Info Detail Spesifik

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Pernyataan Tanggungjawab

Tae-won CHUNG

Versi lain/terkait

Lampiran Berkas

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