The importance of country-of-origin information and perceived product quality in Uzbekistan

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Article

The importance of country-of-origin information and perceived product quality in Uzbekistan

Osman M. Zain - Nama Orang; Norjaya M. Yasin - Nama Orang;

There has been a proliferation of studies on product perceptions based on the country of origin. Most of these studies were conducted in western or developed countries. Studies in the less developed nations are still scarce,
especially research conducted in the former Soviet Union. With the disintegration of the Soviet Union, the former Soviet republics offer vast new market opportunities for businesses. However, successful marketing can only be
achieved through knowledge about the market, including perceptions of imported products. Aims to contribute to the limited knowledge about market expectations in the former Soviet republics, specifically Uzbekistan. Gathers information on country-of-origin perspectives with regard to product perceptions and the importance of product origin information. Based on data collected through personal interviews in Tashkent, the capital city of Uzbekistan.

Ketersediaan

IPC Corporate University Library ATC MG ZAI t C.1

ATC1802802

Tersedia

Informasi Detail

Judul Seri: International Journal of Retail & Distribution Management
No. Panggil: ATC MG ZAI t C.1
Penerbit: Malaysia : Emerald Insight., 1997
Deskripsi Fisik: 10 p.
Bahasa: English
ISBN/ISSN: 0959-0552
Klasifikasi: MG
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Volume 25 · Number 4 · 1997 · pp. 138–145
Subjek: The importance of country-of-origin information an
The importance of country
International Journal of Retail & Distribution Man
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Osman M. Zain

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