Article

The difference between elderly consumers’ satisfaction levels and retail sales personnel’s perceptions

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Suggests that a significant trend affecting American society today is the dramatic rise in the number of persons aged over 65. Consequently, retailers are interested in knowing how this segment can be best served in the marketplace. Outlines a study which utilized person perception theory to examine how retail sales personnel’s perceptions relate to elderly consumers’ satisfaction. Results indicate that elderly consumers viewed older sales personnel more positively than they viewed younger sales personnel. Also reveals that retail sales personnel’s perceptions of elderly consumers’ marketplace preferences and satisfaction were significantly different from those reported by elderly consumers. In addition to the theoretical implications, findings provide retailers with valuable information for improving their service to elderly consumers.

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Ketersediaan

Informasi Detail

Judul Seri

International Journal of Retail & Distribution Management

No. Panggil

ATC LE JOH t C.1

Penerbit

United States of America : Emerald Insight., 1997

Deskripsi Fisik

14 p .

Bahasa

English

ISBN/ISSN

0959-0552

Klasifikasi

LE

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Volume 25 · Number 4 · 1997 · pp. 126–137

Subjek

Distribution Management
The difference between elderly consumers’ satisfac
elderly consumers’ satisfaction levels
retail sales personnel’s perceptions

Info Detail Spesifik

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Pernyataan Tanggungjawab

Julie Johnson

Versi lain/terkait

Lampiran Berkas

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