Article

Staying afloat: A history of maritime passenger industry marketing

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The purpose of this paper is to recount the history of the marketing of the maritime passenger industry (known today as the cruise industry). This is a unique industry that has survived and thrived for almost 175 years despite dramatic environmental changes. This history focuses on passenger shipping in and out of the USA first from/to European ports, later focusing on cruises from the USA to the Caribbean, today’s most popular cruise destination.

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Ketersediaan

Informasi Detail

Judul Seri

Journal of Historical Research in Marketing

No. Panggil

ATC PO BRA b

Penerbit

United States of America : Emerald Insight., 2014

Deskripsi Fisik

25P

Bahasa

English

ISBN/ISSN

1755-750X

Klasifikasi

PO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 6 No. 2, 2014 pp. 234-257

Subjek

cruise industry
Marketing history
Industry marketing history
Maritime marketing
Shipping history

Info Detail Spesifik

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Pernyataan Tanggungjawab

Blaine Branchik

Versi lain/terkait

Lampiran Berkas

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