Article

Linking ocean container carrier capabilities to shipper–carrier relationships: a case study

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As outsourcing and offshoring continue to expand, the ocean container industry serves a critical and still increasing role in supporting global trade. Yet, perceived commoditization and intense price competition among ocean container carriers limit opportunities for competitive advantage and formation of long-term shipper–carrier relationships. This environment ultimately yields an unhealthy industry that threatens the stability of global supply chains. Extant literature provides limited insight into how carriers can build strong relationships with shippers to overcome the short-term, transactional-orientation of the industry. Examining a case study of a major ocean container carrier, we apply structural equation modeling to shipper survey data to explore how carrier operational, service, and pricing capabilities influence the strength of the long-term shipper–carrier relationship. Furthermore, we identify unique clusters of shipper needs, helping the carrier understand when and how to promote a particular portfolio of capabilities to customers.

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Ketersediaan

Informasi Detail

Judul Seri

Maritime Policy & Management The flagship journal of international shipping and port research

No. Panggil

ATC LO MAL l

Penerbit

United States of America : Routledge., 2016

Deskripsi Fisik

18 p.

Bahasa

English

ISBN/ISSN

1464-5254

Klasifikasi

LO

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

online resource

Edisi

2016

Subjek

Maritime
Logistics
Carrier
relationships
shipper

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Michael J. Maloni

Versi lain/terkait

Lampiran Berkas

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