Exploring SWOT analysis – where are we now?: A review of academic research from the last decade

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Article

Exploring SWOT analysis – where are we now?: A review of academic research from the last decade

Marilyn M. Helms - Nama Orang; Judy Nixon - Nama Orang;

The purpose of this study is to examine the use of the strategic management tool, Strengths-Weaknesses-Opportunities-Threats or SWOT analysis, and to assess how the methodology has been used as well as changes to the methodology. The findings both for and against SWOTanalysis should lead to a balanced view of the technique as well as yield ideas for needed theory building.

Ketersediaan

IPC Corporate University Library ATC MR HEL e

ATC1803132

Tersedia

Informasi Detail

Judul Seri: Journal of Strategy and Management
No. Panggil: ATC MR HEL e
Penerbit: United States of America : Emerald Insight., 2010
Deskripsi Fisik: 41 p.
Bahasa: English
ISBN/ISSN: 1755-425X
Klasifikasi: MR
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 3 No. 3, 2010 pp. 215-251
Subjek: Strategic Management
Globalization
SWOT Analysis
Research Methods
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Marilyn M. Helms

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