Internationalisation within liner shipping An examination of the sales network structures of shipping lines

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Internationalisation within liner shipping An examination of the sales network structures of shipping lines

Günter Prock - Nama Orang; Herbert Kotzab - Nama Orang; Aseem Kinra - Nama Orang;

Purpose – Container shipping is generally considered a global business. This truth may not hold from a single-company perspective. The companies’ physical operation
etworks show that container carriers operate differently and follow different paths in their internationalisation development. Additionally, the degree of internationalisation,
easured on the basis of sea-oriented operations, differs from that measured according to land-oriented front-end marketing and sales activities. The purpose of this study is to further examine the internationalisation patterns of shipping lines.

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IPC Corporate University Library ATC PO GUN a

ATC182300

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Informasi Detail

Judul Seri: Internationalisation within liner shipping An examination of the sales network structures of shipping lines
No. Panggil: ATC PO GUN a
Penerbit: Malaysia : Emerald Insight., 2017
Deskripsi Fisik: 21 halaman
Bahasa: English
ISBN/ISSN: -
Klasifikasi: ATC
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Maritime Business Review
Subjek: Port Marketing
Transport management
Transport Services Sector
Info Detail Spesifik: 21 halaman
Pernyataan Tanggungjawab: Günter Prock

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