Article
A rolling stone gathers no moss: prevent your strategic plan from stagnating
Just as a rolling stone gathers no moss, a strategic plan that’s actually used will gather no dust. Too often, companies devote time and energy to developing strategic plans,
only to never look at them again once they have been printed out. This article explains the critical importance of actually using and implementing your company’s strategic plan,
and offers practical tips for avoiding the most common traps that keep a strategic plan sitting, ignored, on a shelf. I recently asked the CEO of one of our longest-standing strategic planning clients how they fared during the worst of the economic downturn. ‘‘Well, John, industry demand dropped over 30 percent, some big players failed or were purchased, and
every customer demanded a discount.’’