Antecedent of purchase intention: online seller reputation, product category and surcharge

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Antecedent of purchase intention: online seller reputation, product category and surcharge

Ming-Chuan Pan - Nama Orang; Wei Tu - Nama Orang; Chih-Ying Kuo - Nama Orang; Ching-Ti Pan - Nama Orang;

Abstract
Purpose – This paper aims to examine the antecedent of purchase intention: online seller reputation, product category and surcharge. Design/methodology/approach – This paper uses five experimental designs to explore the seller reputation, product category and surcharge effects in Internet shopping. The authors chose one seller of low reputation and one seller of high reputation from Yahoo Mall. ANOVA are used to evaluate the results.

Ketersediaan

IPC Corporate University Library ATC PO MIN a

ATC16007492

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Informasi Detail

Judul Seri: Antecedent of purchase intention: online seller reputation, product category and surcharge
No. Panggil: ATC PO MIN a
Penerbit: Taiwan : Emerald Insight., 2013
Deskripsi Fisik: 18 halaman
Bahasa: English
ISBN/ISSN: -
Klasifikasi: ATC
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Internet Research
Subjek: Material Management
Office Management
Supply Chain Management
Info Detail Spesifik: 18 halaman
Pernyataan Tanggungjawab: Ming-Chuan Pan

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